住宅项目开发中展示区销售中心设计研究

摘要

The sales center of demonstration area about housing projects manifests the real estate developers' abilities on their brands, market researching abilities, products designing levels and so on. It plays an important role to the success of housing development projects. This article analyzes the design on sales center of demonstration area from various aspects such as principles, location choices, environment, configuration and functions in order to provide positive reference value to housing development projects and sales center of demonstration area in future.%住宅项目展示区销售中心是房地产开发企业品牌、市场研究、产品设计等各方面能力与水平的集中体现,对房地产住宅项目开发尤其对于销售环节的成功与否起着至关重要的作用.该文从总体设计原则、位置选择、项目外围展示、环境与形象设计、室内各功能区设计等方面对展示区销售中心进行研究,以期对房地产住宅项目开发和住宅小区的展示区销售中心设计具有积极的参考价值.