浅谈职业服装市场

摘要

职业装是指集团生活中特定的一些人为了标识其地位、身份、权威或显出其阶级职务而穿用的特殊服饰。应了解当前我国职业装消费群体的心理需求、市场现状及未来的发展趋势，并制定出行之有效的市场战略措施。%Occupation dress refers to group life in certain people, to mark its position of authority or showing up class identity position, while wearing a special costume. Timely understanding current our country occupation dress consumption group psychological demand and occupation wear market status and future development trend, and formulating an effective marketing strategy.