我国乡村旅游的发展现状、存在问题与对策

摘要

The successful experience of rural tourism in developed countries includes standardizing rural tourism development according to the relative policies and laws made by the government, promoting active participation of rural tourism associations in rural tourism activities, realizing diversification of tourism products and maintaining the original authenticity of the natural human environment in rural tourism development. There are many problems in rural tourism because of its short development history in China. The paper puts forward the development countermeasures including encouraging innovation of management system, paying attention to development of tourism products, improving service and management levels of tourism operators and strengthening protection of tourism resources and environment to promote development of rural tourism in China by using the successful experience of other countries for reference.%欧美发达国家的乡村旅游已有较长的发展历史,积累了较多成功的经验.主要有:政府通过制定政策法规来规范乡村旅游的发展,乡村旅游协会积极参与乡村旅游活动,旅游产品实现多元化,在乡村旅游的开发中保持了自然人文环境的原真性.我国乡村旅游的发展历史较短,虽也取得了一些成绩,但仍存在许多问题.笔者借鉴国外乡村旅游的成功经验,分析了我国乡村旅游的发展对策,即通过管理体制创新、旅游产品开发、提高旅游经营人员的服务管理水平、加强旅游资源与环境保护等进一步促进乡村旅游的发展.