ZARA信息化快速反应机制与快速时尚

摘要

As the economy continues to develop,people feel more and more the importance of rapid response QR（Quick Response）,this originated in the 1980s the concept of its development ahead of the times and appears to have outstanding forward-looking.Today＇s fashion industry is its realistic portrayal of how in this competitive industry to survive and even grow？ Reduce costs,reduce inventory,shorten the circulation time of the calls come and go,but as the past 10 years is undoubtedly the fastest growing ZARA we need to focus.This paper attempts to spy on information management point of view of a rapid response mechanism ZARA tip of the iceberg.%随着经济的不断发展,人们越来越感到快速反应QR（QuickResponse）的重要性,这个起源于上世纪80年代的概念因其超前于时代的发展而显得具有卓越的前瞻性。如今的时尚界正是其真实的写照,如何在这个竞争激烈的行业中生存甚至壮大？减少成本、降低存货、缩短流通时间的呼声此起彼伏,而作为近10年成长最快的ZARA无疑是我们需要关注的焦点。本文试图从信息化管理的角度窥视出ZARA快速反应机制的冰山一角。