基于市场营销视角下的现代农业发展问题探析

摘要

Modern agriculture is the basic industry in rural areas. With the promotion of Rural Revitalization strategy, vigorous development of modern agriculture is conducive to the construction of new socialist countryside. However, the lack of market awareness and low level of science and technology of modern agricultural marketing restrict the development of modern agriculture. Based on the perspective of marketing, this paper analyses the problems existing in the development of modern agriculture, and puts forward some measures to promote the development of modern agriculture in China, such as developing green marketing, promoting agriculture by science and technology, and increasing investment in agricultural scientific research.%现代农业是农村的基础产业, 随着乡村振兴战略的推进, 大力发展现代农业, 有助于社会主义新农村建设, 然而, 现代农业营销市场化意识淡薄、科技水平低等问题制约着现代农业的发展.本文基于市场营销的视角分析现代农业发展中存在的问题, 提出发展绿色营销、科技兴农、加大农业科研投入等措施, 促进我国现代农业的发展.