运用文献资料法、逻辑分析法等分析世界杯的象征意义，认为受到竞技体育全球化和职业体育商业化等多重因素深刻影响，足球世界杯在赛事象征性上经历了重要的文化嬗变，具体表现为：神圣纯粹的殿堂荣耀的象征嬗变为国家形象和国家综合国力的象征；传统文化和民族认同的象征嬗变为国家足球发展模式和理念的象征；球员理想实现与升华的象征嬗变为提升品牌标识和经济身价的象征；足球文化展示与交流的象征嬗变为资本、商机、娱乐、技术等活跃的象征。%using the method of documentary and logical analysis , analysis the symbolic meaning of the world cup , considered that to be profoundly influenced by multiple factors such as the sports globalization and occupation sports commercialization , the football World Cup in the event of symbolic experienced cultural evolution of important sym -bol, the evolution of specific performance for the holy palace of pure glory for the national image and the compre -hensive national strength;traditional culture and ethnic identity changes as a symbol of national football develop -ment model and the concept of the realization of the ideal symbol;players evolution and sublimation as a symbol of enhancing brand identity and status symbol economy;evolution of football culture display and exchange as a symbol of capital, business, entertainment, technology and other active .
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