基于智能制造视角的建筑陶瓷营销创新

摘要

随着互联网和人工智能技术的发展,建筑陶瓷也步入智能制造发展阶段.但目前国内建筑陶瓷行业还处于智能制造发展初期,供应链、销售链和生产链还处于相对分割的状态.为此,建筑陶瓷行业为适应市场环境变化的需要,应在吸收先进制造技术的同时,不断在市场营销、运营管理等方面进行创新.本文立足于建筑陶瓷智能制造的背景,提出建筑陶瓷产业的新价值链,进而探讨建筑陶瓷企业智能制造与营销创新的关联度,对建筑陶瓷企业如何在智能制造的背景下进行营销创新提出建议.%With the development of Internet and artificial intelligence technology,building ceramics are also stepping into the development stage of intelligent manufacturing.But at present,the domestic building ceramics industry is still in the early stage of the development of intelligent manufacturing.The supply chain,the sales chain and the production chain are still in a relatively divided state.Therefore,in order to adapt to the changing market environment,the building ceramics industry should continue to innovate in marketing,operation and management,while absorbing advanced manufacturing technology.This paper is based on the intelligent building ceramics manufacturing background,put forward the new value chain of building ceramics industry,and to explore the correlation of building ceramic enterprises intelligent manufacturing and marketing innovation,to building ceramics enterprises in intelligent manufacturing background of proposed marketing innovation.