以民间艺术为载体的文化产业产学研共生模式研究--以阳朔《印象·刘三姐》为例

摘要

以《印象·刘三姐》为代表的民间艺术旅游演艺产品不仅创造了全新的旅游模式，在社会上引起轰动效应，更是产学研合作的典范，其创作及运营即为产学研共生模式发生作用的过程。高校及科研机构参与民间艺术后期经营管理；有针对性地培养文化产业管理专业本、硕、博不同梯队人才；鼓励高校教师和科研人员参与地方服务等以进一步完善以民间艺术为载体的文化产业产学研共生模式，促进民间艺术文化产业可持续发展。%Folk art tourism performing produces represented by “Impression · Liu Sanjie” not only created a new tourism mode, caused a sensation effect in society , but also become the model of “industry-university-institude” cooperation.The creation and operation is the process of "industry-university-institute"symbiosis model works.Colleges and universities be-come shareholders and participated creation , final-period management and profit sharing;specifically fostering ladder culture industry management professionals of colleges , masters and doctors;encouraged college teacher and researchers joined in ser-ving the local.These will be the effective measures for the sustainable development of folk art culture products .