通过数据挖掘技术提升饮品类客户价值研究

摘要

饮料的销量逐年递增，除了与饮料自身的因素和卖家的促销外，还与外界因素有关，本文探讨了天气情况如何影响饮料市场的销量并提升零售商的客户价值，得到的结论可以帮助零售商制定有效的促销方案。%With the growth of beverage sales,in addition to the beverage quality and promotions,but also with external factors. This paper discussed how weather conditions affect the sales of the beverage market ,and enhance customer value. The conclusion can help retailers develop effective marketing programs.