低碳经济的倡导和推行为旅行社的发展转型和创新带来新的机遇,然而其传统发展方式中存在着社会责任和道德感缺失、缺少对游客环保意识的教育引导、忽视低碳消费市场研究、节能减排技术应用不足以及相关政策保障力度不够等问题,这些都严重制约了旅行社在新一轮的发展。因此,旅行社应积极转变经营管理理念、转变产品开发模式、转变服务和宣传重点、转变业务运作流程、应用低碳环保技术和寻求政策和行业支持,以实现发展方式的转型升级。%The advocacy and implementation of low-carbon economy bring about new opportunities for the travel agency’s development transformation and innovation.However,there are many problems in the traditional development pattern,such as deficient social responsibility and moral sense,insufficient educating and guiding the consciousness of tourist environment protection,ignoring the research on low-carbon market consumption,insufficient technological application of energy-saving and emission-reduction,and weak relevant policy guarantee,which seriously restrict the new round of development.Therefore,ravel agency should actively change operation and management idea,change the product development pattern,change the service and marketing emphasis,change the business operation processes,apply low-carbon and environmental protection technology,and seek policy and industry support in the hope of realizing the transformation and upgrade of development pattern.
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