中国企业跨国经营中的文化整合——基于区位因素的分析

摘要

中国对外投资的日益增长,将使中国与世界的经济交往突破以贸易为主导的现行模式,逐步转向以投资加跨国经营为特征的新模式。在很多跨国投资与经营的案例中,尽管技术、市场、生产、财务等方面的整合非常成功,但由于双方在价值观、行为规范和思维方式等文化上的碰撞与冲突,整个项目的进程受到影响,甚至有时会导致项目的彻底失败。因而,文化整合是跨国经营的关键所在,而在整合过程中,区位因素又成为文化整合的出发点。同时,在企业跨国经营的文化整合中,要想与世界文化相融合并不断输出中国的文化,就不能忽视语言沟通的重要作用。%With the increasing of foreign investment,the economic relations between China and other countries will change into multinational business with investment but not the present mode of foreign trade playing a leading role.Although the successful integration in technology,market,production,finance,etc.can be clearly seen,the cultural conflicts between the values,norms and ways of thinking will probably be the barriers of the process.Therefore,cultural integration is the key of multinational business while regional factors are the starting point of it.Meanwhile,in the process of cultural integration,the function of language communication cannot be neglected if we want to merge into other cultures and export Chinese culture to the world.