政府激励消费者购买混合动力汽车的政策影响分析

摘要

本文根据消费者效用理论建立了混合动力汽车销售量函数,用以分析影响消费者购买的因素,并使用多元回归模型检验了政府出台的激励政策与混合动力汽车销售量的关系,以说明各激励政策对混合动力汽车销售量不同的影响效果.结果表明,中国目前出台的激励政策对混合动力汽车的销售量有一定影响,其中货币形式的激励政策的影响最显著.针对上述分析结果,本文对政府如何促进中国混合动力汽车市场的产业化提出政策建议.%In this paper, according to the consumer utility theory, it establishes hybrid-electric vehicle sales function to analyze factors that influence consumer to purchase hybrid-electric vehicles, and then a multiple regression model is used to examine the relationship between the stimulation policies and sales of the hybrid-electric vehicle, and then demonstrating the variable effects of different policies. The results show that China's current incentive policies on sales of HEVs have certain positive influence, and among them, monetary incentives are the most significant. For the analysis, the paper provides some recommendations for the Chinese government to promote industrialization of HEVs.