SYSTEM AND METHOD FOR MOTIVATING CONSUMERS TO MAKE HEALTHIER PURCHASE DECISIONS

摘要

A system and method for executing a rewards and loyalty program are disclosed. The system receives a food order from a user and determines a food density of food items in the food order. Further, the system retrieves a user profile and user preferences associated with the user. Thereafter, a healthy food item is recommended to the user along with reward points associated with the healthy food item based on the user profile and the user preferences.