产业集群升级是提升产业集群竞争力，促进产业集群可持续发展的重要手段。研究表明，区域视角下的产业集群升级应主要通过创建和管理区域品牌来实现。具体来说，充分发挥政府和行业协会的作用在区域品牌创建过程中至关重要，而明确区域品牌建设主体、强化区域品牌使用中的内在自律、加强对区域品牌使用的外在保护与监管和强化区域内诚信文化的建设则是区域品牌管理的关键。% Industrial clusters upgrading is improving its competiveness, and promote the sustainable development of it. Re-search shows that under the perspective of regional industrial cluster upgrading should bring about mainly through establish-ment and management of regional brand. Specifically, we play full a role of the government and industry associations in the regional brand building process that is crucial, and clear regional brand construction main body, strengthen it in the use of inner self-discipline, strengthen it to use external protection and supervision and strengthen its culture construction is the key of regional brand management.
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