生态旅游规划中的品牌理论

摘要

Tourism planning in China is gradually developing,but there are still many problems.This article reveals the necessary of rand theory.Accordding to contact the content and related explanations and characteristic of the tour planning,the article puts forward the con-tent of eco-tourism brand,the construction strategy and management of eco-tourism brand,promoting the overall planning of eco-tourism more scientific and rational.%　　中国旅游规划正逐步发展至成熟，但仍存在许多问题，显示出旅游规划中品牌理论的必要性。通过联系旅游品牌规划的概念与特征，总结提出了生态旅游规划中的品牌内涵，生态旅游产品品牌创建策略与管理模式，促进生态旅游总体规划更科学合理的发展。