江苏省毛绒玩具业出口发展问题研究

摘要

江苏省是我国毛绒玩具出口大省，毛绒玩具业是江苏经济发展的重点产业之一。在欧美等国家和地区环保和安全标准升级、人民币升值、中国玩具产品召回事件等多方面因素的影响下，毛绒玩具出口企业面临着前所未有的挑战。为了提升江苏毛绒玩具产品的国际竞争力，提出必须发展自主研发产品、改变传统代工的被动地位、加快完成产业结构升级和转型、积极采用国际标准和应对贸易壁垒及开发新兴市场等相关对策。%Jiangsu is a big province of plush toy export.Plush toy industry is one of key industries of economic development in Jiangsu. Under the influence of various factors,such as Europe and the US and other countries and regions to upgrade environmental and safety standards,the appreciation of the renminbi,and China's toy products recalls,etc.,plush toy export enterprises are facing unprecedented challenges.In order to improve the international competitiveness of Jiangsu plush toy products,this paper puts forward relevant countermeasures,such as develops independent R&D products,changes the traditional foundry passive position,speeds up the completion of the upgrading and transformation of industrial structure;actively adopts international standards and deals with trade barriers;and develop emerging markets,etc.