以贵池区九华天池、杏花村和大王洞为例,针对贵池区景区发展现状,通过问卷调查获取数据,对贵池区旅游客源市场结构和游客行为进行分析.研究结果表明:一是贵池区游客性别差异较小,年龄主要集中在19~44岁,以企事业单位工作者和学生为主,且受教育程度相对较高;二是贵池区游客主要来自本市和安徽省内;三是游客旅游信息获取途径多样,主要有朋友介绍、网络媒体和旅行社;四是游客多以自驾游为主;五是首次出游游客居多,重游率低,且多以一日游和两日游为主.根据研究结果,对贵池区旅游客源市场进一步开发和可持续发展提出建议.%Taking Jiuhua heavenly Lake,Xinghua Village,Dawang Dong in Guichi district as a case study,in view of the development status of scenic area in Guichi district,tourist source market structure and tourists'behavior in Guichi district were analyed by using questionnaires.Results show that:(1)The sex differences of tourists in Guichi are small,mainly in the age of 19~44,mainly in enter-prises and institutions workers and students,and the education level is relatively high;(2)Tourists in Guichi district mainly come from Chizhou city and Anhui province;(3)There are many ways to obtain tourist information,mainly including friends,network media and travel agency;(4)Many tourists mainly take self-driving travelling;(5)Most tourists come to visit for the first time,the revisit rate is low,and more day trips and two day tours.According to the research results,suggestions are made for further development and sus-tainable development of tourist market in Guichi district.
展开▼
