Analysis of the current situation and demand of green food industry in China

摘要

With the high-speed development of economy in China, people require higher and higher quality of food, and accidents of food safety in recent years have been reported, causing the promotion of consumption demand on green food. The paper firstly investigates the current situation of green food industry at home and abroad, then focuses on the analysis of the demand of green food market. We study the balance between the green food and the per capita disposable income in short and long term, through vector auto regression model and co-integration analysis on the income elasticity of demand. The paper shows that, the relationship between green food consumption and per capita disposable income is "bullwhip effect", which means that the per capita disposable income have a significant role to the green food sales in the short term, but no stable co-integration relationship in the long term.