Current Development Situation and Trend Analysis of Meteorological New Media Based on Public’s Demand

摘要

In the recent years, with rapid development of mobile internet, new media platform has been developing at full speed, such as twitter,WeChat and APP. It has wide information dissemination channels, fast release frequency and efficient interactive mode. According to the characteristics of new media, we set forth the current situation of public weather service. Through the questionnaire survey, we have analyzed the actual demand of public from three aspects, including the public reading habits, characteristics of sharing and transmission and defect of information distribution.Finally, we have discussed the future trend of meteorological new media, which will promote public service effectiveness of meteorological new media by considering requirement, applying new technology and reasonably using platform.