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加盟式快递公司内部激励问题研究

     

摘要

快递业中业务量占比最大的一种模式是加盟式快递。近年来,消费者对加盟式快递的服务特别是派件服务投诉较多。因此,文章试图深入加盟式快递公司内部,利用委托代理理论分析加盟式快递公司总部与收件代理、派件代理之间的委托代理关系。研究发现,总部对收件代理和派件代理的激励不足或缺失是造成加盟式快递服务质量低劣的根本原因,可以通过调整收件代理的分成比例优化对收件代理的激励,利用“1+1”定价法解决派件代理激励缺失的问题。%The express delivery mode which has the largest business volume is from chise express delivery. Consumers recently complained the service(sending service in particular)of the franchise express delivery company more and more. So we try to analyze the internal principal-agent relationships inside the franchise express delivery company. These relationships include the one between the host and the receiving agent,and the other one between the host and the sending agent. This research finds the basic reason that causes the poor service quality of the franchise express delivery companies is lack of incentives. We can improve the incentive level to receiving agent by adjusting the sharing ratio,and utilize the“1+1”pricing method to motivate delivering agent.

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