农户市场信息需求特征及影响因素分析——以海南省琼中县为例

摘要

With the rapid development of market economy, farmers feel the importance of market information and the ne- cessity of mastering and applying information during the process of production and management. This paper studies farmers＇ market information need characteristics and its influencing factors, such as information asymmetry, low level of income and education, and part-time production, based on questionnaire from Qiongzhong county farmers of Hainan province and Excel data processing, and thus putting forth countermeasures for upgrading information service by the authorities concerned.%随着市场经济的快速发展，在生产经营过程中，农民越来越感到市场信息的重要性和掌握与运用信息的必要性。本文通过对海南省琼中县农户进行抽样问卷调查，并用EXCEL软件对调查数据进行统计分析，研究农户市场信息需求特征，着重对信息不对称、收入水平和文化程度低、兼业生产等影响农户市场信息需求的因素进行了分析，并提出提高有关部门信息服务质量的对策建议。