麦当劳和肯德基品牌的本土化设计比较研究

摘要

本文以麦当劳和肯德基的本土化设计为研究对象，将麦当劳和肯德基的本土化从视觉宣传、产品设计和店面设计三个方面作了案例的对比分析和总结，并为中国餐饮企业更好地实现本土化的发展提出了启示。%Based on the localization of McDonald's and KFC's design as the research object, from three aspects of visual propaganda, product design and store design of McDonald's and KFC, by comparative analysis and summary of the cases, references are proposed for the development of China's catering enterprises for better localization.