工业设计在现代企业在生产制造过程中占据重要地位，其设计质量高低直接影响到后续企业产品生产质量。相较于国外的工业设计研究，我国起步较晚，无论是在理论层面还是技术方面，均存在很大的不足和劣势，尤其是在工业设计中产品概念设计，代表性的科研成果仍然缺少。由此看来，加强工业设计中产品的概念设计是十分有必要的，有助于赋予产品更为新鲜的元素，提升企业市场竞争力。本文主要就工业设计中产品概念设计进行分析，客观阐述工业设计中产品概念设计要素以及设计方法，以求为后续理论研究和实践工作开展提供参考价值。%Industrial design plays an important role in the manufacturing process of modern enterprises and it directly affects the production quality of the folowing enterprises. There are lots of shortcomings and Weakness in our country comparing with foreign countries, both in the theoretical and technical aspects. Product conceptual design is stil deficiency especialy in representative achievements of scientific research. In view of this, it is very necessary to strengthen the product concept design, which wil bring more fresh elements to product design and enhance the enterprise market competitiveness. This article stress on the analysis of conceptual design, and explain the concept design elements and methods, in order to provide a reference value for the folow-up theoretical research and practical work.
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