The Application of User Portrait Based on Big Data Analysis in Industrial Design Teaching

摘要

User analysis is increasingly important in today’s design activities. Through data analysis platforms and user behavior analysis tools, students can efficiently and accurately summarize product positioning, core concepts, distinctive features, and other aspects of the early design stage, and use the data to grasp user characteristics more accurately. Eventually, the goal of cultivating students’ user analysis ability is achieved, which plays an important role in the training of industrial design talents in the context of big data analysis and new retail.