将数字动漫作为新型视听语言相结合的主要传播媒介，在安徽虽起步较晚、基础较薄弱，并且面临一系列尴尬的境遇，却是未来地域文化传播的一种重要途径。在分析安徽文化传播现状的基础上，简要介绍数字动漫的传播特点，以中华史乘之端的有巢氏文化为切入点，探求数字动漫表现与有巢氏文化的结合要素。力图通过文化与科技的新办法整理安徽历史文化资源，并加以保护和开发，完善优秀传统文化传承体系构建，深化文化体制改革和新兴文化业态培育，在城市文化产业转型升级过程中，实现文化治理和传播的现代化。以数字动漫作品《有巢氏的传说》为例，展示数字动漫在安徽文化传播中的作用，以期为安徽地域城市文化特色与品牌打造，以及文化传播形式的拓展提供借鉴。%As the main communication media, the digital animation combining the new audiovisual language is becoming a signiifcant way to future transmit regional culture, in spite of a late beginning in Anhui with a weak foundation and a series of dififcult situations. In this paper, based on the analysis of the present situation of Anhui culture transmission, it brielfy introduces the characteristics in digital animation transmission, and explores the combination of digital animation performance and the nest culture which is the Chinese civilization history. This paper attempts to use new cultural and sci-tech approaches to sort out the historical and cultural resources of Anhui, protect and develop those resources, perfect the system of inheriting ifne traditional culture ,deepen the culture innovation and cultivate the emerging cultural industry, thus the modernization of cultural governance and transmission can be realized in the transformation and upgrading process of the city culture industry. Taking The Legend of Youchaoshi as an example , this thesis illustrate the role of the digital animation in the culture diffusion of Anhui,in the hope of serving as a reference for establishing a distinctive brand for Anhui’s regional culture, and for the development of cultural transmission forms.
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