论社会环境新变化对企业营销的影响

摘要

Enterprise marketing is inevitably controlled and influenced by the changing social environment,This thesis studies the changing characteristics and functions of social environment,analyzes the opportunities credated and the threats brought about by the new changes in the fields of population,thchnology,economy,politics,law and culture,and probes enterprises countereasures in terms of taking environmental opportuities and avoiding environmental threats.The purpose in to keep the dynamic balance between enterprise marketing strategies and tactics and the chanaging socialmarketing environment.%企业的市场营销活动，不可避免地会受到变化中的社会环境制约和影响。研究社会环境的变化特征与作用，分析人口、技术、经济、政治、法律、谇环境新变化给企业营销创造的机会和带来的威胁，探索企业利用环境机会和回避环境威胁的对策，目的在于使企业营销战略计划和营销策略与变化中的社会营销环境保持动态平衡