动漫角色商品化权益的商标法保护研究

摘要

At present , the protection for the rights and interests of anime character merchandising is one of the bottle -necks restricting the development of animation industry in our country , the essence of which is the control and protection of anime character .Because anime character and trademark have more correspondence in function , it is the most advisa-ble way to protect relevant interests of character merchandising through positively registering as trademarks ; it is also a path available to have a passive protection with the help of the articles of prior right protection and the public order and good morals of the trademark law if there is no registration or fail to obtain the trademark registration in time .%目前，动漫角色后续商品化权益保护是制约我国动漫产业发展的瓶颈之一，其实质是角色的支配与保护问题。由于动漫角色与商标在功能和价值上具有较多的契合之处，将其注册为商标进行主动保护是最为适宜的路径选择；若没有及时注册或不能获得商标注册，借助商标法中的在先权利保护及公序良俗条款进行被动保护，亦是可供选择的路径。