@@ Since the first mascot in Olympic history made its appearance at the 1972 Munich Olympic Games, mascots have become a main element of the Olympic image. As a unique and popular image full of vitality2, a mascot is able to materialize3 the Olympic spirit, communicate the concepts of each Olympic Games, promote the history and culture of the host city4 and create a festive atmosphere for the Games. Mascots act as a significant vehicle5 for communieating the Olympic spirit to the general public, especially children and youth. Whatever shapes they have, they fundamentally share a creative rationale6, that is, the mascots must be able to convey the theme of the Olympic Games, showcase7 the distinctive8 geographical features, history and culture unique to the host city.
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