Based on the resource of Chimonanthus praecox in Jingguan Beibei, its location and size, medicinal value, tourist market, brand benefit were investigated and analysed. The results show that the Chimonanthus praecox of Jingguan has obvious advantage in degree of varieties, resource enrichment, comprehensive value. The use of Chimonanthus praecox resource should be paid attention to the comprehensive development, form industrial chain in future.%立足北碚静观腊梅资源本底,对其区位及规模、药用价值、客源市场、品牌效益进行调查分析.结果表明,静观腊梅在品种珍稀度、资源富集度、综合价值方面都具有十分明显的优势,今后对腊梅资源的利用应注重综合开发,形成产业链条.
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