Through the survey of southern heating, it was found that the public misunderstood the concept of new energy on the home heating and made the wrong selection on the home heating equipment. Through the analysis of the official channels and social channels, using a large number of facts and applied psychology knowledge, the reason of the mistaken ideas and the deep patterns revealed by the ideas were analyzed. This paper also referred to two home heating technologies, including joule heat technology and heat pump technology based on reverse carnot cycle; by comparing this two technologies on the theory and real application, the responsibility and opportunity of heat pump technology were analyzed.%通过南方集中供暖的问卷调查发现民众对家庭供暖中新能源这一概念存在观念误读,在家庭取暖方式上存在选择误区。本文通过对官方渠道、社会渠道的宣传剖析,采用大量事实,应用心理学知识分析了观念误区的成因和所揭示的深层次规律。在分析中引出家庭取暖的两大技术--焦耳热技术和基于逆卡诺循环的热泵技术;通过对比两者在原理上、实际运用上的不同,分析了热泵技术的时代责任和机遇。
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