基于冲动性购买诱发因素的消费者冲动性购买之购后满意度研究

摘要

The paper chose the post-impulsive buying behavior satisfaction as the research perspective and analyzes the relationship between impulsive buying predisposing factors and post-impulsive buying behavior satisfaction with experimental methods. The study has shown that price promotions (external environmental stimuli), the level of time pressure (situational factors of purchase), and the level of impulse buying tendency (consumer personal characteristics) all influence post-impulsive buying behavior satisfaction and the level of impulse buying tendency (consumers personal qualities) has certain interference effects.%选择以冲动性购买的购后满意度这一“购后行为”作为研究视角,并从冲动性购买诱发因素入手,利用实验方法分析了冲动性购买诱发因素与冲动性购买购后满意度之间的关系.研究表明,价格促销刺激有无(外部环境刺激因素)、时间压力高低(购买情境刺激因素)、冲动性购买倾向高低(消费者个人特质)均对冲动性购买之购后满意度具有显著影响,而且冲动性购买倾向高低对这种影响具有一定的干扰效果.