大学生心理健康知识传播媒介评价研究

摘要

目的 分析大学生对获取心理健康知识的需求与媒介的传播特征,探究适合大学生需要的心理健康知识的有效传播途径.方法 编制大学生心理健康知识传播媒介测评量表,采取分层抽样法,对南昌市531名在校大学生进行问卷调查,运用层次分析法对心理健康知识传播媒介进行综合评价.结果 6种传播渠道相对优先排序依次为:M1搜索引擎(权重为0.2458),M2微博微信客户端(权重为0.1991),M5心理咨询机构(权重为0.1985),M4书报杂志(权重为0.1782),M6亲朋好友(权重为0.1145),M3广播电视(权重为0.0638).结论 搜索引擎最符合大学生获取心理健康知识的需求,其次是微博微信和心理咨询机构;再次是书报杂志及亲朋好友;大学生选择广播电视获取心理健康知识的意愿较低,建议加强心理健康教育网站建设,充分发挥新媒介的作用.%Objective To evaluate effect of various kinds of communication media for mental health knowledge,and to explore suitable educational approach for college students.Methods Media evaluation scale for college students' mental health knowledge was developed and a stratified sampling method was used.531 college students in Nanchang City were selected for a questionnaire survey.Analytic hierarchy process was used to assess media effects.Results The relative priority order of 6 kinds of communication media were M1 search engine (weight:0.2458),M2 Micro-blog and WeChat client (weight:0.1991),M5 psychological consultant (weight:0.1985),M4 books and magazines (weight:0.1782),M6 friends and relatives (weight:0.1145),M3 radio and television (weight:0.0638).Conclusion The search engine is the most suitable for college students to acquire mental health knowledge,followed by Micro-blog and WeChat client and psychological counseling,then books and magazines and their friends and family friends.The willingness of college students to choose radio and television to acquire mental health knowledge is relatively low.It is suggested to strengthen the construction of mental health education web site,and pay more attention on the role of new media.