国内外服装品牌店铺陈列对比研究

摘要

Along with increasingly intensiifed competition on market, it is important for clothing brands to take differentiated marketing strategy. The space planning and display design of terminal shops have become the core content of visual marketing of clothing brands. Based on comparative cast study on the shop displays of several representative domestic and foreign clothing brands, this paper points out the problems existing in the shop display of domestic brands, and puts forward some suggestions on improvement.%随着市场竞争的加剧，服装品牌之间的差异化营销策略日益重要，终端店铺的卖场空间规划和陈列设计成为服装品牌视觉营销的核心内容。本文对国内外具有代表性的几家品牌店铺陈列进行了对比研究，并总结了国内品牌店铺陈列存在的问题，提出了改善的建议。