Research on the Pricing Problem of Taxi APP Platform based on Bilateral Monopoly market

摘要

As a platform providing services for both passengers and drivers, the Taxi APP belongs to typical Two-Sided market. Referring to the basic pricing strategy of Two-Sided markets, this paper constructed a theoretical model of Two-Sided market, including drivers, passengers and Taxi APP platform, and respectively analyzed the pricing strategies of Taxi APP platform under the monopoly market structure, then deeply explored the equilibrium profit platform, pricing influence and direction of action under different pricing models.