Pricing Power of China＇s Cocoon and Silk Products in International Market： An Empirical Analysis Based on International Market Power

摘要

Do China's silk products only have advantage in number but no pricing power in international market? In this paper,we used the residual demand elasticity model to estimate the international market power of China's silk products.The empirical results revealed that China's raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets,but the finished silk products such as woman's blouse or shirts and shawls had no market power in the target markets including USA and Germany.The scale economy from resource endowment and great market share are the base of the international market power of natural silk products.The advantage from industry agglomeration and great market share are the source of the international market power of satin products.Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China's finished silk products,and the competition from Italy and France has increased the difficulty to enhance market power.In order to consolidate and improve the international market power of China's silk products,it is suggested to stabilize the production scale and strengthen industrial base,to speed up the resources integration and optimize the industrial distribution,to strengthen science and technology innovation and adjust product structure,to speed up the brand construction and enhance the influence of brand,and to enlarge the scale of organization and achieve scale economies.