Along with the rapid development of economy, the continous perfection of the city medical treatment insurance system and country cooperated medical treatment insurance system, the volume of clinical blood supply is obviously increased. This calls for more citizens (especially the settled blood donor) to join in the team of blood donation without payment. The huge amount of net-surfers and the cross-time nature of internet not only provides us a broad propergating space which we can take for good use to recruit new blood donors, but also brings us nice chances. Therefore, we need to fully recognize the influence and strategies of the internet to the recruiting blood donation.%随着社会经济的迅速发展、城镇医疗保险制度和农村合作医疗制度的不断完善,临床供血量随之显著增加,要求更多的公民(尤其是固定献血者)加入到无偿献血队伍中来.巨大的上网人数和网络跨时空性为我们利用网络做好无偿献血招募工作提供了广阔的宣传空间,同时也带来了良好的机遇.因此,我们要充分认识到网络对无偿献血招募的影响及其应对.
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