谈医药营销课堂教学的AIDMA法则

摘要

Based on introducing AIDMA rule and combining pharmaceutical marketing classroom teaching, this paper discusses the priorities and precautions of implementing each step. Then it points out that adopting AIDMA rule in pharmaceutical marketing teaching is an effective approach to achieving teaching objectives.%在介绍AIDMA法则的基础上,结合医药营销课堂教学,详细论述了每一步骤实施的重点及应该注意的事项.指出医药市场营销课堂教学采取AIDMA法则是实现教学目标的有效路径.