数据分析在数字电视营销中的应用

摘要

广电运营商己成为第四大运营商，在传统电视的垄断地位被打破、数字电视进入竞争的时代，必须充分发挥数据库的作用，通过数据分析、实时比对，更加细致地了解用户的行为和偏好，锁定目标客户，精准定位，从而提高营销效率，节约成本，在市场竞争中争取主动地位。%Radio and TV industry has become the fourth Communication operator,in the traditional monopoly of the television industry is broken,digital TV into the era of competition.We must give full play to the role of the database,through data analysis,real-time comparison,a more detailed understanding of user behavior and preferences,target customers,precise positioning,so as to improve marketing efficiency,save cost,strive for the active position in the market competition.