With the rapid development of computer technology and Internet technology, the ways of media com-munication take place the great changes. The rise of new media to traditional media has caused great influence, especially has a more profound impact on the traditional radio. In the information age, the traditional broadcast to implement and the organic integration of new media, make full use of the advantage of new media to promote the development of innovative type of traditional radio.%随着计算机技术与互联网技术的快速发展,媒体传播方式发生了巨大的变化. 新媒体的兴起给传统媒体造成了较大的影响,特别是对传统广播产生了更严重的冲击. 在信息时代,传统广播要实现与新媒体的有机融合,充分利用新媒体的优势来推动传统广播的创新式发展.
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