Empirical Study on the Influence of New Media on Youth Growth from the Perspective of Educational Technology Innovation

摘要

In the era of big data, the iteration and innovation of educational technology bring new changes to higher education. With the choice of new media and new technology such as WeChat public number, the education of young people is more direct and effective. Based on the annual report of the Communist Youth League WeChat Public in 2018, this paper uses SPSS20.0 tools, factor analysis method and multiple regression model to put forward theoretical assumptions and empirical analysis on the influencing factors of the communication power, diligence and user recognition of the WeChat public number in colleges and universities. Finally, this paper puts forward some countermeasures on how to improve the effect of new media in colleges and universities: increasing the number of hot months, improving the quality of content output, speeding up the frequency of content originality, increasing the cost of operation, increasing the quantity of content push, strengthening the ability of content creation, listening to the feedback voice of users, meeting the needs of users, creating single fine articles and so on.