The standardization of mobile phone charger is proceeding steadily in Europe. This paper makes a quantitative analysis on the potential impact of this move in China. The demands for mobile handset and phone charger in China after the introduction of standardization are predicted based on Bass diffusion model. The results indicate that the standardization would have little influence on mobile phone producers, but may charger makers face a fierce turbulence. Standardization would not only reduce the size of charger market, but also change the stable demand to a fluctuating pattern. Standardization of mobile phone charger can contribute to green economy greatly and provide the ICT industry a directive signal for green innovation in the future. Finally, suggestions for policy makers are provided based on the analysis.
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