大数据时代消费者行为变迁及对商业模式变革的影响

摘要

Big data means the huge amount of related information;the existing mainstream software cannot be used to screen and manage the effective data helpful for enterprises’decision-making within rational period of time. Business model will change with changes in environment,science and technology,and consumer behavior;in big data times,the broad application and spread of data will definitely change consumer behavior,which will in turn impose new requirement on business model;only with changes in business model,will the enterprises survive in fierce competition. But there are paradox problems with innovation in business model;and we should adopt corresponding measures to guarantee the efficiency of innovation in business model in the big data times.%大数据指的是所涉及资料规模巨大，通过目前主流软件工具，无法在合理时间内筛选、管理、整理成为能够更为有效帮助企业经营决策的数据。商业模式基于环境的变化、科技的变化以及消费者行为的变化而发生变化，大数据时代数据的广泛应用和传播，必将促使消费者行为发生变化，进而对商业模式提出新的要求，商业模式只有通过变革才能在激烈的竞争中获得生存，这其中也存在商业模式创新的悖论问题，需要采取相应措施加以应对，确保基于大数据的商业模式创新更有效率。