When the hanfu craze first exploded in 2018,many regarded the trend as a symbol of young China’s surging cultural confidence.The rise was driven by a mix of rising nationalism,local brand savviness,and social media amplifying the hype amongst China’s Gen Z.Fast forward to 2022 and not only does the trend refuse to dwindle,but it is targeting the masses,ever-evolving in trendy and trending strength.The enduring popularity of the dress code among young Chinese indicates a further and deeper attachment to their cultural heritage.
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