在数字化时代，电子银行的业务服务内容呈现出更为个性化、多元化、标准化以及国际化等特点。当前，农村电子银行业务存在的主要问题是农村银行思想认识不足，农村用户对电子银行认可度低，农村银行配套基础不完善。发展农村电子银行，应加大电子银行业务宣传力度，加强电子银行服务机构的建设，加大政府扶持力度，为农村客户提供相匹配的电子银行业务，满足农村客户基本的金融服务。%In the digital age, the business services of e-banking exhibit the features in terms of more personalization, diversification, stan-dardization and internationalization. The main problems of rural e-banking now are the lack of ideological understanding, poor recognition from rural users, and imperfect supporting infrastructure. In order to develop rural e-banking, the banks should increase publicity efforts and strengthen the construction of services;the government should increase support and provide matching services for rural customers, so as to meet basic financial service demands.
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