Electronic Banking as a Direction for Development of Banking: What Makes the Application of Information Technology (IT) Effective in Development of Electronic Banking?

摘要

This paper answers the following question: Why do the investments in electronic banking not bring the expected returns'? This research proves that there are two factors that limit the wide acceptance of electronic banking services: the clients do nottrust the IT in electronic banking and are used to traditional forms of banking services. The researchers used the Data Envelopment Analysis (DEA) method to carry out the analysis of banks' resource utilization. The DEA was further enhanced with surveyssent to clients of selected banks. The research concluded that electronic banking is an attractive development strategy. The benefits however, are not always proportional to the costs. To be competitive, and thus to maintain and increase their business value, banks not only need to develop their electronic services but also improve their overall image of a trustworthy financial institution.