关于杭州外桐坞特色乡村旅游发展模式的研究

摘要

近年来，随着国民生活品质的不断提升，乡村旅游作为中国旅游经济的重要组成部分，带动了很多农村经济的发展。杭州市近郊的外桐坞村则是特色旅游发展模式中的典范。外桐坞村结合自己的区位条件、资源优势，内部打造村落艺术风范，完善市政配套入户，并进行招商引资。外延发展模式则重视环境保护，增强外桐坞村旅游互动性并与周边村落旅游产品有效整合。目前，外桐坞村已是一个生态环境优良，民风民俗淳朴，艺术风韵浓厚的田园文艺范小镇。%In recent years, with constant life quality improvement in China, rural tourism has promoted the growth of the economy in rural areas as a vital component of China's tourism economy. Located in the suburb of Hangzhou, Waitongwu village is a paradigm in developing characteristic tourism. Taking its own regional and resource advantages, the village creates an artistic style from inside, equips households with municipal supporting facilities and invests investments. In the meantime, it focuses on environmental protection, increases tourism in-teractivity and integrates with tourism products of surrounding villages. Waitongwu has now become a pastoral and graceful village with a healthy ecological system, unsophisticated folk customs and strong artistic charm.