地方特色文化在古镇旅游开发中的作用

摘要

中国作为一个本身就有着几千年历史的国家，留存下来的古城、古镇数量庞大，这其中有的久负盛名，有的名不见经传。随着国民收入的提高，人们对精神生活的追求唤醒了沉睡中的古镇，大大小小的古镇都开始去追根溯源，一面挖掘自己的历史背景，一面招商引资，希望成为下一个丽江、凤凰或是乌镇。然而古镇旅游的发展不是通过历史溯源去争论谁比谁更古老，也不是通过资金堆砌去攀比谁的修建更宏伟大气；古镇旅游的发展需要文化去浸淫，需要时间去打磨，用沉淀下来的慢节奏去吸引长期生活在快节奏下的现代都市游客。文章通过以乌镇旅游开发为案例，从特色文化的发掘和落地的角度，来探讨差异化地方文化对古镇旅游开发的重要性。%There are numerous ancient cities and towns, as china is a country with thousands years’history. Some of them have long-standing reputation, some are known by few people. With the increasing of gdp, chinese start to beter their spiritual life, such as, going travel.This provides an opportunity for the ancient town’s tourism. In order to atract investment, many local governments are busying to trace these towns’ roots and dig the value of tourism development. Every ancient town is planned to be the new version of lijiang, fenghuang or wuzhen.However, the development of ancient town’s tourism does not only depend on how historic the town is or how magniifcent the architecture here is. It needs culture elements, because tourists who come from the modern city would like to enjoy the traditional local culture. This paper takes the development of wuzhen as a case study, to discuss the importance of local culture during the process of ancient town’s tourism development.