“旅游+”视角下乡村旅游发展规划策略探讨--以晋城市沁河古堡群地区为例

摘要

我国乡村旅游发展迅速，旅游开发过程中存在众多问题。“旅游+”对乡村旅游的功能和地位进行了重新定位，为乡村旅游发展规划提供了新思路。晋城市沁河古堡群地区拥有开发乡村旅游的巨大潜力，通过对该地区的资源特征、开发价值和现状发展问题进行分析，本文从“旅游+”的视角提出六项规划策略，以此来指导该地区乡村旅游开发，实现旅游发展和推动社会经济进步的双赢。%These years have seen the rapid development of rural tourism in China, while many problems occur during this progress. The concept of “Travel +”repositions the function and status of rural tourism and proposes a new subject for its development. The region of castle group along Qin River has great potential of developing rural tourism. Though analyzing the characters of tourism source, the value and the current situation, six strategies are put up from the angle of “Travel +” in order to guide the rural tourism development of this region. They are given the best expectation in reaching the win-win goal of pushing the tourism development as wel as the society.