从编排推广的角度看省级地面频道的潜能提升--以陕西电视台新闻综合频道和陕西电视台都市青春频道为例

摘要

With the development of television, television transmission means of improvement, the increase of TV channels, Taiwan to do a good job in the arrangement of TV programs has been more and more attention, become the important means of table service audience, for the audience. Therefore enhance the potential of terrestrial channels at the provincial level, depth excavation channel transmission of effective value is particularly important. This article channel programming from the ground to promote the TV stations in Shanxi Province in the view of soft power two ground channel are analyzed, and puts forward some Suggestions for raising the potential of terrestrial channels at the provincial level, hope for the realization of terrestrial channels at the provincial level group of expansion and competitive forging have certain effect.%随着电视事业的发展，电视传输手段的改进，电视频道的增加，各台对搞好电视节目的编排已越来越重视，成为各台服务观众、争夺观众的重要手段。因此提升省级地面频道的潜能，深度挖掘频道的有效传播价值就显得尤为重要。本文从地面频道节目编排推广这一“软实力”角度对陕西省电视台的两个地面频道进行了分析，并对省级地面频道的潜能提升提出了建议，希望这对实现省级地面频道群的扩张与竞争力锻造有一定的作用。