南昌大学生购买毛型服装影响因素权重研究

摘要

This paper analyzed and figured out the weight of factors influencing the purchase of wool-type clothing by university students in Nanchang.Besides,wavelet neural network was applied to discuss the weight of factors influencing the purchase of wool-type clothing by university students in Nanchang.The results show that the weighting factors of age and monthly consumption level are higher than those of sex and figure in buying wool-type clothing by university students in Nanchang.What's more,the weighting factors of sex, age,monthly consumption level and figure of girls are higher than those of boys.%通过对随机抽选的南昌大学生毛型服装购买因素权重的分析计算,利用小波神经网络探讨了影响南昌大学生购买毛型服装因素权重.结果表明:年龄与月消费水平对大学生购买毛型服装购买影响因素权重较高,性别与身材相对较低,且女生的性别、年龄、月消费水平及身材的权重均高于男生.